Free Weekly Search Engine Optimization SEO News

Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

• Does Google ever forgive a penalized website?
  
  09/30/2008 - Many of the methods that promise high search engine rankings are basically spam. Google doesn't like spam at all and if Google finds out that your website contains spam elements, your website will be penalized. Will Google forgive you if you remove the spam from your site?

• Four important rules: how to get a #1 ranking on Google
  
  09/23/2008 - Many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page.

• How your web page titles can help you with local search
  
  09/16/2008 - If you're selling products and services that are related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in your area is to optimize your web page titles.

• How to convince webmasters that they should link to your site
  
  09/09/2008 - Suppose that you have a great website with great content. Your web pages are perfectly optimized for visitors and search engines and you have found many related websites that could link to your site. How do you convince these websites that they should link to your website? Here are five tips that will help you to convince other webmasters.

• How Google Suggest influences the traffic you get from Google (+ Google web browser)
  
  09/02/2008 - Last week, Google added the Google Suggest feature that had been available in beta for a long time to its main page. This might sound like a small change but it can have a big effect on the traffic that you get from Google. In addition, Google has released its own web browser today.

• Five easy to make mistakes that keep search engine robots away from your website
  
  08/26/2008 - Many webmasters don't get high rankings on Google and other search engines just because Google's indexing robot has difficulty to index their web pages. Read this article to find out how you can get Google to index your web pages.

• Being first in the search results is not always the right thing
  
  08/19/2008 - The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don't take the time to plan to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization.

• How to write link texts that will increase your Google rankings
  
  08/12/2008 - Good link texts can give your website a boost in Google's search results. Unfortunately, many webmasters still don't take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links.

• What Google's improved Flash indexing means for your website
  
  08/05/2008 - A month ago, Google announced that they had improved the way it indexes Flash files. Has something changed in Google's search results in the meantime? Is this change good news for you if you have a Flash site?

• A new search engine from Ex-Googlers challenges Google
  
  07/29/2008 - A new search engine has been started by former Google employees. Could this be the next Google killer? How will this affect Google and your rankings?

• Patent analysis: how search engines treat inbound links
  
  07/22/2008 - This week, we're taking a look at a new ranking patent that has been granted to Yahoo. This patent can help you to better understand how to get higher rankings on Yahoo and Google.

• How to GEO target Google
  
  07/15/2008 - Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.

• Step-by-step guide: How to get high quality links
  
  07/08/2008 - Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. These four easy steps will help you to link your website with some of the best sites on the Internet.

• Top 4 reasons why your Google rankings have dropped
  
  07/01/2008 - Most webmasters face this problem sooner or later. The rankings of your website on Google have dropped and you don't know why this happened. Read this article to find out why this could happen to your website.

• Does your CTR influence your Google rankings?
  
  06/24/2008 - Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?

• Can your business afford a quick and easy SEO solution?
  
  06/17/2008 - Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.

• Does your website have no or the wrong Sitelinks in Google?
  
  06/10/2008 - More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?

• Does your domain name prevent your website from getting high rankings?
  
  06/03/2008 - Does your domain name prevent your website from getting high rankings? This week, we're taking a look at the ranking problems that many webmasters experienced with .info domains. Is there a ranking filter for .info domains?

• All you need to know about duplicate content
  
  05/27/2008 - Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages. What do search engines do with duplicate content and how can you avoid problems with duplicate content? All you need to know can be found in this article.

• How to explain to your boss why website optimization is important
  
  05/20/2008 - People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.

• Google's -60 penalty and how to avoid it
  
  05/13/2008 - During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized?

• How much is a Google top ranking worth?
  
  05/06/2008 - High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

• Can your website usability influence your search engine rankings?
  
  04/29/2008 - Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.

• How the age of your and other people's websites affects your rankings
  
  04/22/2008 - A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.

• Study: what do people click in search results?
  
  04/15/2008 - A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?

• A major Google algorithm update might be on the way
  
  04/08/2008 - Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?

• Is your website text too complicated for your website visitors?
  
  04/01/2008 - Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages.

• Does your website look like spam to search engines?
  
  03/25/2008 - Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam. Check this list to find out whether your website might look like spam or not.

• Are your AdWords results getting worse?
  
  03/18/2008 - If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.

• How to get Google Sitelinks for your website
  
  03/11/2008 - Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?

• Google's new method to detect duplicate content
  
  03/04/2008 - Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages. How does this affect your web pages?

• How Yahoo's phrased based indexing affects your website rankings
  
  02/26/2008 - Yahoo recently published a patent applications that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages. How does this affect the position of your web pages in the search results?

• Get top 10 rankings on Google with IBP 10
  
  02/19/2008 - We released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines.

• Seven things you can do to improve the link structure of your website
  
  02/12/2008 - The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site. The right structure can help you to increase your search engine rankings.

• Google backs out of the position 6 penalty
  
  02/05/2008 - Three weeks ago, we informed you about Google's new position 6 penalty. At this time, it was unclear why Google assigned this penalty to some websites. It seems that Google doesn't use this penalty anymore. Why did this happen?

• New technologies detect black-hat SEO methods
  
  01/29/2008 - Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Recent developments indicate that websites that use black-hat methods will be in trouble soon.

• Mosaic cloaking: a new form of search engine spam?
  
  01/22/2008 - Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.

• Google's new position 6 penalty
  
  01/15/2008 - A discussion in an online webmaster forum indicates that Google might have invented a new ranking penalty for websites that rank well for popular search terms. Is your website affected by this penalty?

• Hot or not? Does Google really use a new ranking algorithm?
  
  01/08/2008 - Webmasters recently found an anomaly in Google's ranking results. Has Google changed its algorithm to artificially increase the ranking of new pages? This article has the details.

• All important articles of 2007
  
  01/01/2008 - We published many articles in 2007 that will help you to get more out of your website. The categorized articles in this issue help you to increase the rankings on your website on Google and other major search engines.

• Axandra's Christmas SEO crossword puzzle
  
  12/25/2007 - Instead of our regular weekly articles, news and facts, we decided to publish a Christmas crossword puzzle about search engine optimization this week. Have fun! :-)

• How Google creates the description of your website for the result page
  
  12/18/2007 - Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

• Google, Yahoo, the X-Robots directive and your website rankings
  
  12/11/2007 - Last week, Yahoo announced that they now support the X-Robots-Tag in the HTTP header. This new tag allows you to influence how Google and Yahoo index your website pages. Has it an effect on your search engine rankings?

• Google warns against cloaking: we can detect it
  
  12/04/2007 - In a recent blog post, Google's anti-spam engineer Matt Cutts wrote about cloaking. The blog post makes several things clear. You put your website at risk if you use cloaking.

• New robots.txt commands: make sure that Google can index your site
  
  11/27/2007 - It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away.

• Are you paying too much for your AdWords ads? Change it now!
  
  11/20/2007 - Pay per click marketing can be a good addition to organic search engine optimization. However, if you do it wrong, pay per click will cost you a fortune without bringing results. If you do it right, AdWords ads will help you to make more money.

• Troubleshooting: how search engines can misunderstand your web pages
  
  11/13/2007 - This is a common problem. Your web designer has created a beautiful page with nice graphics, great content and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.

• Top 6 reasons why your search engine rankings have dropped
  
  11/06/2007 - Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop.

• Reciprocal links are alive and kicking
  
  10/30/2007 - A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. No, reciprocal links are not dead and now I have the proof.

• How long does it take until a new site ranks in Google, Yahoo and MSN?
  
  10/23/2007 - How long does it take exactly until search engines list a new site in the top 10 rankings? This test has the answers.

• Are you unintentionally spamming search engines?
  
  10/16/2007 - Are you sure that your website is free of hidden text? There are many ways to create hidden text unintentionally. Google might penalize your website for something you did not intend to do.

• How to overcome Google's filter for new websites
  
  10/09/2007 - It's easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?

• The most important factor for successful SEO (hint: it's not inbound links)
  
  10/02/2007 - If you want to get high rankings on search engines then you have to consider many different factors. There is one factor that is more important than any other ranking factors.

• The perfect incoming link for high search engine rankings
  
  09/25/2007 - It's important that you get the right kind of links if you want to get high rankings on Google. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links. So what makes a good incoming link? There are several points that can make a link better than other links.

• 4 tips to increase your sales by creating a trustworthy website
  
  09/18/2007 - Even if you have high search engine rankings, people still might not buy from you. The reason for that is that your website might not be trustworthy. Of course, you need a professional web design to create trust. However, there are a few other things that are necessary to convince your website visitors that they should do business with you.

• Top 3 tips to get indexed on Google within 48 hours
  
  09/11/2007 - If you have a new website then it takes some time until Google visits your web pages. Even if you submit your website to Google via their regular submission form, it usually takes weeks until Google visits your site. There are some things you can do so that Google indexes your web page within 48 hours and not within weeks.

• The effect of unnatural linking patterns on your search engine rankings
  
  09/04/2007 - Inbound links are one of the most important factors that Google uses to calculate the position of a website in the search results. Some years ago, it was enough to get a lot of inbound links to top Google's search results. Nowadays, it's not that easy. Google has started to detect unnatural linking patterns.

• How to fake PageRank and how to find websites with faked PR
  
  08/28/2007 - Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion. The PageRank a website can be faked easily.

• Search engine market shares in Europe
  
  08/21/2007 - If you target international markets then it's important to know which search engines are used by European web surfers. Google has a large market share in the US. Astonishingly, Google's market share seems to be even bigger in Europe. Here are the numbers from Germany, France and the UK.

• The importance of page 1 listings and how to get them
  
  08/14/2007 - High search engine rankings are important if you want to get more customers and more sales. Is it important to be listed on the first result page or is it enough to be listed in the top 30 results?

• How Google might filter annoying pages
  
  08/07/2007 - Google recently filed a patent application with the title "Detecting and rejecting annoying documents". Should you check your web pages?

• Google's Matt Cutts: do not stuff your keywords
  
  07/31/2007 - Keyword stuffing is one of the oldest spamming techniques on the Internet. Many webmasters still use that technique although most search engines can detect it nowadays. Last week, Google's anti-spam engineer Matt Cutts made fun of a website that used keyword stuffing.

• How your competitors can sabotage your website rankings
  
  07/24/2007 - Not all of your competitors might have good business ethics. If someone wants to harm your online business, he might sabotage your website rankings.

• A new SEO trick for high Google rankings
  
  07/17/2007 - Some webmaster use a new search engine optimization practice to get high rankings on Google. They hotlink images from other web servers to get on Google's first results page. Will this method also work for your site?

• One-way links, reciprocal links, three-way-links. What's best?
  
  07/10/2007 - There's a lot of rumor about one-way links, reciprocal links and three-way links on the Internet. Which of these links will work best for your business and which links do you need to get higher search engine rankings?

• What is better: PPC or SEO?
  
  07/03/2007 - Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising). Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.

• The risk of over-optimization
  
  06/26/2007 - Many webmasters overlook an important part of search engine optimization: if you over optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for websurfers. Read this article to learn how to avoid over-optimization.

• Insider information about Google's ranking algorithm
  
  06/19/2007 - The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google's ranking algorithm. The interview reveals some interesting facts about Google's ranking algorithm.

• Google ranking tips from a Google employee
  
  06/12/2007 - Last week, Google's Matt Cutts had a Q and A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements.

• How to clear bad press from search engine results
  
  06/05/2007 - No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?

• Do no-follow links count for search engine rankings?
  
  05/29/2007 - Actually, the rel=nofollow attribute should prevent search engines from following special links. Some webmasters might have found out that nofollow links will help your search engine rankings though.

• New study: which web page elements lead to high Google rankings?
  
  05/22/2007 - The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

• Are search engine spammers exploiting your web pages?
  
  05/15/2007 - A recent thread in a webmaster forum indicated that some search engine spammers might exploit the new XML sitemaps files. Has your sitemaps file been abused by spammers? Can using a sitemaps file harm your rankings?

• Two new Google ranking patents
  
  05/08/2007 - Google filed two new ranking patents in April: Document Scoring Based on Traffic Associated with a Document and Document Scoring Based on Query Analysis. What do these new patents reveal about Google's ranking algorithm? How can they help you?

• The influence of semantic indexing on your search engine rankings
  
  05/01/2007 - Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?

• What Google thinks about hidden and paid links
  
  04/24/2007 - Some webmasters use hidden or paid links to increase the link popularity of their websites. Google's anti-spam engineer Matt Cutts recently commented on these links. Can you get in trouble?

• Search engine submission with the new Sitemap protocol
  
  04/17/2007 - Ask.com has joined the team so that now all four major search engines support the Sitemap protocol. In addition, the search engines now can automatically detect your Sitemaps file. What does this mean for your web site?

• How to deal with Google's latest ranking algorithm changes
  
  04/10/2007 - There is a new change in Google's ranking algorithm. It looks as if more pages are added to Google's supplemental results and that Google might re-rank the results based on new quality criteria. How can your web site benefit from the new algorithm?

• What Google could do if they were evil
  
  04/03/2007 - You probably know Google's informal company motto "Don't be evil". Google is a very successful company that knows a lot about its advertisers and users. In addition, Google has a market share that would allow them do certain things. Read this article to learn what Google could do if they were evil.

• All about Google's new PPA advertising product
  
  03/27/2007 - Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad. Google is testing a new advertising system that allows businesses to advertise on a cost per action basis.

• How to work around Google's spam filters - Part 5
  
  03/20/2007 - Duplicate content, false use of the robots.txt file and Google bowling can be the reason if your web site rankings on Google dropped. This article will help you to find a solution.

• How to work around Google's spam filters - Part 4
  
  03/13/2007 - Co-citation, too many pages at once and over-optimization and cause problems with your Google rankings. Read this article to learn how to avoid these problems.

• How to use the new NOYDIR tag on your web pages
  
  03/06/2007 - Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines. Read this article to learn how to use the new tag on your web pages.

• How to work around Google's spam filters - Part 3
  
  02/27/2007 - If you use the wrong search engine optimization techniques then Google won't list your web site. Read this article to learn how to avoid getting caught be Google's spam filters.

• 15 Google spam filters and how to avoid them - Part 2
  
  02/20/2007 - If your web site gets caught by one of Google's spam filters, it will be very difficult to get high Google rankings. Did you check your web site against these three link filters? Read on to learn more.

• 15 Google spam filters and how to avoid them - Part 1
  
  02/13/2007 - If your web site gets caught by one of Google's spam filters, it will be very difficult to get high Google rankings. In this article series, we'll take a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

• The top 5 factors for successful web sites in 2007
  
  02/06/2007 - If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007.

• The end of Google bombs?
  
  01/30/2007 - Google bombs have become a problem for Google. The official Google webmaster blog recently had a statement about Google bombs and how Google deals with them. How does this new algorithm affect your Google rankings?

• Google's plans for the next weeks
  
  01/23/2007 - Matt Cutts has just revealed Google's latest ranking plans for 2007. Read this article to learn how your web site will be affected by these plans.

• Will this famous Google SEO guru quit?
  
  01/16/2007 - Matt Cutts is the poster boy of Google and the search engine optimization (SEO) community. Thousands of webmasters follow every single word on this blog. Rumor has it that he is going to leave Google.

• Does Google read your CSS files?
  
  01/09/2007 - Many webmasters reported that Google's spider started to index their external CSS files. What are CSS files, why does Google index them and how can this affect your rankings on Google and other search engines?

• Official Google statement: How to deal with duplicate content problems
  
  01/02/2007 - Duplicate content is a problem that worries many webmasters. Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings. Read this article to learn what Google has to say about duplicate content.

• Happy Holidays!
  
  12/26/2006 - May you enjoy family, frends and lots of laughter now and throughout the New Year!

• All you need to know about search engine optimization in 2006
  
  12/19/2006 - If you need information about Google's ranking algorithm and if you want to know how to get high rankings on Google, then our newsletter archive offers valuable information for you.

• Google's Matt Cutts talks about search engine optimization traps
  
  12/12/2006 - The head of Google's anti-spam team Matt Cutts publicly reviewed some web sites at the 2006 PubCon in Las Vegas. Some statements in these public reviews might help you to improve your rankings on Google and Yahoo.

• Outperform your competitors with better keywords
  
  12/05/2006 - If you optimize your pages for keywords that your potential customers use a lot, but your competitors haven't thought of, you win. Click here to learn how to find these keywords.

• Find the very best keywords for your web site with new powerful SEO tools
  
  11/28/2006 - Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site. New SEO tools help you to find the best keywords for your site.

• Google, Yahoo and Microsoft team up for Sitemaps protocol
  
  11/21/2006 - Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

• Official Google statement: Can links to other web sites hurt your rankings?
  
  11/14/2006 - Linking to other web sites can hurt your rankings if you link to the wrong web sites. A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.

• Google's new way to deal with dynamically created pages
  
  11/07/2006 - Dynamically created web pages often cause problems with search engines. If your web pages are dynamically created, it's likely that many search engines have difficulty to index them. Google has a new way to deal with these pages.

• Google's -30 penalty
  
  10/31/2006 - Webmasters in online forums have discovered a new Google filter that Google uses to downrank web sites in its result pages. Has this filter been applied to your web site? How can you avoid that Google applies that filter to your site?

• Google's SandBox and TrustRank filters and your web site
  
  10/24/2006 - Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?

• The right click distance can improve your search engine rankings
  
  10/17/2006 - Click distance is another factor that shows how important it is that search engines can find and parse your web pages quickly and easily. Read this article to learn more about click distance and its influence on your search engine rankings.

• How Google's latest PageRank update affects your web site
  
  10/10/2006 - Google has updated the PageRank display in its toolbar again. How does this change affect your web site and your rankings on Google?

• 6 reasons why search engines ignore your web pages
  
  10/03/2006 - Is your web site still not listed on search engines although you submitted it weeks ago? There are several reasons why search engines might ignore your web pages.

• How to get out of Google's supplemental results
  
  09/26/2006 - Google uses two indexes for its search results. The normal index and the supplemental results index. This article explains how to find out how many of your pages are listed in Google's supplemental results.

• Google's new Sitelinks and your web site
  
  09/19/2006 - Google recently started to include a set of links below some results to pages within the site. These new additional links are called Sitelinks. Read this article to learn how these links might affect your web site.

• How to get links from an authority site
  
  09/12/2006 - Webmasters are always looking for ways to get inbound links from authority web sites. For improving search engine rankings, an incoming link from an authority site is worth more than an incoming link from an average site.

• What Google's SEO videos tell you
  
  09/05/2006 - Google's Matt Cutts has released a number of videos in which he talks about the way Google works. What can you learn from these videos?

• This is more important than getting more traffic
  
  08/29/2006 - Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, there is one thing that is more important than getting as many visitors as possible. Read on to learn what it is.

• Leaked AOL data: the importance of top search engine rankings
  
  08/22/2006 - Earlier this month, AOL released sensitive search data detailing 20 million searches preformed by 658,000 subscribers.While the AOL data obviously raises privacy concerns, it can contain useful information for search engine marketers.

• How to find out if visitors from search engines buy something on your web site
  
  08/15/2006 - Do you know which search terms people use on search engines to find your web site? Do you know which search engines send you the most visitors? Do you know how many of these visitors purchase something on your web site? You can get the answer to these questions quickly and easily.

• How to use the NOODP tag to influence your search engine listings
  
  08/08/2006 - Google and MSN will often use the text that the ODP uses to describe your web site in their own search results. Unfortunately, the descriptions in the Open Directory Project are often outdated and they don't reflect the current status of a web site.

• Inbound links and optimized content for your web site
  
  08/01/2006 - The contents of a web page are important for the search engine rankings of a web page. Inbound links are even more important if you want to get high rankings on Google, Yahoo and MSN.

• New study: How to get high rankings on Google, Yahoo and MSN
  
  07/25/2006 - The search marketing company Fortune Interactive conducted a study in which they wanted to find out what factors influence web site rankings on the three major search engines. Read on to get the results.

• How to submit your web site to all Internet directories
  
  07/18/2006 - Internet directories have become very popular because they are an easy way to get inbound links to your web site. There's an easy way to submit your web site quickly to as many Internet directories as possible.

• The effect of outgoing links on your web site
  
  07/11/2006 - While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites. Learn how outgoing links influence search engines and web site visitors.

• How to get high Google rankings with Flash sites
  
  07/04/2006 - Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites. This article explains how to get top rankings on Google with Flash sites.

• How to analyze the linking structure of your competitors
  
  06/27/2006 - A web page with 50 inbound links can have better rankings than a web page with 500 inbound links. If other pages rank higher than your web pages, then you have to analyze the linking structure of these pages.

• New SEO tool offers everything for on-site and off-site optimization
  
  06/20/2006 - This new SEO software tool offers everything you need for web page optimization and inbound link optimization.

• The final goal of search engine optimization
  
  06/13/2006 - Most businesses have realized that search engine optimization (SEO) is important if you want to succeed on the Internet. If you miss the mark, search engine optimization can cost a lot of time and money without getting results. If you do it right, SEO will improve your business.

• Google uses a new spider to index web pages
  
  06/06/2006 - Google is using a new bot for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. What does this mean to your organic search engine rankings? What does this mean to your PPC ads and your organic search engine rankings?

• What Google knows about your domain name
  
  05/30/2006 - There's a lot of speculation about the information that Google has about domain names. What does Google know about your domain name and what do they not know?

• Google official: PageRank is not a big deal
  
  05/23/2006 - Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.

• The effect of co-citation on your rankings
  
  05/16/2006 - The effect of co-citation is often overlooked by search engine optimizers. The other web sites to which your link partners link can influence your search engine rankings. Read on to learn more about this important topic.

• PageRank, TrustRank and your web site
  
  05/09/2006 - Yahoo has file a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources. Read on to find out how this affects your web site.

• Does Google think that your web site is spam?
  
  05/02/2006 - Google has extended the penalty notification experiment that was started last year. Google's Webspam team now works with the Google Sitemaps team to alert some (but not all) site owners of penalties for their site.

• Googlebot and Mediabot - Can you get in trouble?
  
  04/25/2006 - Google's Matt Cutts revealed interesting information about Mediabot and how it could influence your Google rankings. If you do it wrong, your web site can get it trouble on Google.

• Do hackers hijack your search engine listings?
  
  04/18/2006 - Are your search engine rankings still yours? Other people might hijack your search engine rankings and they might steal your web site visitors. The worst thing is that you might not even notice it. This article explains how you can protect your web site.

• New Google acquisition: Can we expect a shift in Google's ranking algorithm?
  
  04/11/2006 - Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Will this change the way Google ranks web sites?

• Can duplicate content really influence your rankings?
  
  04/04/2006 - Every few months, webmaster forums discuss if search engines penalize duplicate content. Can duplicate content affect your search engine rankings? What can you do about that?

• A new Google trick: how to get links from high PageRank sites
  
  03/28/2006 - There's a new trick that some webmasters use to get high rankings on Google. Just like the trick we mentioned in a previous issue of our newsletter, this new technique exploits security holes of other web sites.

• Google, your web site and CSS spam
  
  03/21/2006 - Hiding content and links in CSS code that is not visible to human web surfers has become popular among webmasters who want to trick search engines. Should use use this for your web site?

• Google's Big Daddy update- Is your site supplemental?
  
  03/14/2006 - Google's latest update Big Daddy continues to cause problems for some webmasters. Many webmasters have reported that all of their web pages except for their index page have been moved to Google's supplemental index. What can you do to solve this problem?

• What search engines plan for the future
  
  03/07/2006 - At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies. The big search engine companies have different ideas on how search engines will change over the next few years.

• What can you do if your web site rankings have dropped?
  
  02/28/2006 - Some webmasters face the problem that their good web site rankings have been dropped or that their web pages have not been listed at all. If your web site rankings have been dropped, you can do the following to get your web site back to the result list.

• Google hypertext matching analysis and search engine optimization
  
  02/21/2006 - There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily. What can Google's hypertext matching analysis help you to get better rankings?

• Find the keywords that convert to sales
  
  02/14/2006 - Having high rankings on search engines is pointless if these rankings don't convert to sales. It's better to have high rankings for 10 keywords that convert to sales than high rankings for 100 keywords that only bring you visitors. For that reason, it is important to find the keywords that work best for your business. By focusing on these keywords, you can greatly increase your revenue.

• The Stanford University reveals how to add credibility to your web site
  
  02/07/2006 - The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic. What does this mean to your site?

• Bigdaddy: Big changes on Google to come
  
  01/31/2006 - Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes.

• Can online press releases really increase your search engine rankings?
  
  01/24/2006 - Online press releases have become a popular because some webmasters think that they can increase the search engine rankings of their web sites with them. Do online press releases really help your search engine rankings? How can you benefit from these services?

• New study: people judge your web site by the cover - in 50 milliseconds
  
  01/17/2006 - A new study that was recently published in the journal "Behaviour and Information Technology" shows how important it is to make a good first impression with your web site.

• Official Google statement: How does Google collect and rank results?
  
  01/10/2006 - Google recently released an official explanation of how they rank results their newsletter for Librarians. In this document, Google engineer Matt Cutts explains how Google decides what result goes at the top of the list. Here are the most important facts from the document.

• Beware the reciprocal link short sellers
  
  01/03/2006 - Within the SEO realm, there are a number of high-profile "reciprocal link short sellers". Many of the most vocal have been doing it for several years, using their "expert" status and industry influence to disparage the practice of reciprocal linking, calling it ineffective, immoral, and worse.

• U.S. online shoppers spent $25 billion in one week
  
  12/27/2005 - Holiday shoppers in the United States had spent $25 billion online during one week ending 16 December and electronics and clothing items were their favourites. This represents a 25 per cent increase over the same period in 2004.

• One year of search engine optimization
  
  12/20/2005 - We published a number of articles that help you to get your web site to the top of Google's search results in 2005. Our 2005 archive is full of tips and tricks that help you to get better search engine rankings.

• How to react to Google's latest AdWords changes
  
  12/13/2005 - Google has incorporated a new factor to its Quality Score. If you're advertising on Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids. What do you have to do to make the best out of the situation?

• Why Google is not happy with its results
  
  12/06/2005 - Google's founders are not satisfied with the quality of Google's search results. This article explains why this is so and what you can do to survive future ranking algorithm updates on Google.

• Is cloaking the holy grail of SEO?
  
  11/29/2005 - Cloaking obviously works. Should you use it for your website and what should you do to get high rankings on Google, Yahoo and other important search engines?

• New features in Google Sitemaps
  
  11/22/2005 - Last week, Google added new features to its Sitemaps service. After verifying that you are really the webmaster of a site, you can access some statistics about the information Google has about your site. This kind of information can help you to spot possible reasons when Google doesn't index your site.

• Google Analytics - is it worth its real price?
  
  11/15/2005 - Yesterday, Google released a new web tracking service with the name Google Analytics. Google claims that the service is free. Is Google Analytics worth its real price?

• How to benefit from Google's Jagger update
  
  11/08/2005 - Google's ranking algorithm update Jagger has rearranged the result pages on Google. How can you benefit from Google's new ranking algorithm?

• Are you ready for local search?
  
  11/01/2005 - Google's upcoming service Google Base (see news below) shows a clear trend: search engines try to make their search results and ads as targeted as possible. What can you do to benefit from this trend?

• Google's current ranking algorithm update
  
  10/25/2005 - Google is currently updating its ranking algorithm. What can you do to benefit from the new ranking algorithm?

• How to succeed with search engine optimization
  
  10/18/2005 - Much has happened to search engine optimization in the last years. It has become much more difficult to get high rankings for a website. However, it's still possible to get your website at the top of the list if you do the right things.

• The Google - Sun deal and its impact on search
  
  10/11/2005 - Last week, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.Google also filed a new patent. What does this mean for search?

• The importance of being first
  
  10/04/2005 - A recently conducted study examined the links users followed on the search engine results page. What does this mean to you and how can you benefit from it?

• A new bad trick for high Google rankings
  
  09/27/2005 - Some webmasters have discovered a new trick to get inbound links from authority websites. At the moment, it seems to be possible to improve your Google rankings with that trick.

• Google's Matt Cutts talks about buying links
  
  09/20/2005 - Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Find out what he thinks about buying links.